American Promise

BRIEF

In August 2023, American Promise, a national nonprofit dedicated to campaign finance reform, bolstered its advocacy efforts for the For Our Freedom Amendment. My team conducted extensive stakeholder engagement, including focus groups and surveys, to develop a comprehensive Message Playbook aligned with American Promise’s voice. This playbook was the foundation for all communication efforts, guiding content creation across various platforms.

Using the existing American Promise brand, I led the creative development of materials that supported the campaign's strategic direction. I collaborated with account leads and copywriters to develop compelling one-pagers and social campaigns, effectively communicating a data-driven narrative.

As a result, we witnessed a significant increase in Candidate Pledges, with over 15% collected within six months of implementing the Playbook. This success highlights the effectiveness of our revised messaging strategy in driving engagement and advocacy for campaign finance reform.

PROCESS

Research > Brief > Design Approval > Launch