Katie Toepp

case studies

My Energy Choice: Consumers United for Competition

BRIEF

The Retail Energy Advancement League needed a consumer-focused brand, voice, and assets for an online/digital campaign that would represent the voice of consumers and drive education and enrollment of existing, previous, and prospective competitive retail energy consumers nationally and in individual state markets.

PROCESS

Research > Discovery Session > Insights > Brief > Mood Boards > Iterate > Design Approval > Launch

Katie Toepplogo design, animation, web design, email marketing design, ad design, print