Education Solutions Provider

BRIEF

Sallie Mae Bank creates data-driven narratives around college payment, attendance, and completion to capture a top-level landscape snapshot. These infographics, which take the form of video, animation, social graphics, and downloadable PDFs, promote the provider’s role in helping more students from historically underserved communities reach the goal of college and educate families on the importance of scholarships, a resource for making college more accessible and affordable.

I developed many of these information graphics at the beginning of our work together. As my relationship with the client team and my skills evolved, I challenged the status quo to propose and lead the rollout of creative campaigns that were new territory for Sallie Mae.