Leading Pharmaceutical Company

BRIEF

In 2020, Bristol Myers Squibb (BMS) and the Bristol Myers Squibb Foundation pledged to tackle healthcare disparities through various initiatives. One of these efforts included the provision of health equity grants in the amount of $8 million. Five significant commitments were made by Bristol Myers Squibb and its foundation to combat health inequities, including broadening clinical trial diversity, enhancing supplier diversity, strengthening employee contributions, and advancing representation within the workforce.

I worked with the in-house brand team to successfully create assets that built upon the BMS brand and tell the story of the health equity grants through information design, illustration, social media, and out-of-home.

My team achieved an earned media reach of 9.3 million, over 56,000 social media impressions, and more than 45,000 intranet views.