case studies

National Medical Research Program

BRIEF

The National Institutes of Health's (NIH) All of Us Research Program collaborates with a national network of community and engagement partners. This collaboration aims to promote participation from underrepresented communities, helping to create one of the largest and most diverse health databases in history. Through a network of more than 25 community-based organizations and engagement partners, along with local events and various media strategies, underserved communities are encouraged to take part in All of Us.

Over the three years I worked with the brand, I led and conceived creative for local events with partners nationwide. As my work grew with the brand, I led junior creatives in asset development.

PROCESS

Research > Brief > Concept > Iterate > Design